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New jewellery range, “Sweetheart Jewellery”

I have been tinkering with a new range of jewellery, that is a bit more ‘dieselpunk’ or ‘decopunk’ in theme. I have always loved Art Deco style and design and while doing some research recently, I came across pieces of WWII era sweetheart jewellery. Servicemen during the war passed out these little bits of their heart to their loved ones during the time of their sacrifice. Women on the home front, or in the service themselves, were proud to wear and show the world their patriotic symbols of hope, love, duty, courage and patience. They were given to not only girlfriends and wives, but very frequently mothers and sisters too. It let them feel connected to their loved ones on the other side of the world.

This idea of letting someone know they are loved and missed, and also the wearer being able to feel like the person is with them in spirit, is a truly special thing.  Our modern day world may be connected so much more easily on an electronic level, with emails and internet etc, but I think the special thrill to receive a hand picked treasure from a loved one, is something that cannot be compared.

Here are the first couple of pieces from the new range. And don’t forget to tell someone you are thinking of them…it will make their day.

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